Saudi Tourism Ministry wins communication award at SGCA 2024
The award in its 11th year had the most significant number of participants since its inception, with more than 3,800 Arab and international submissions from 44 countries, an increase of 230 percent compared with the previous year
Updated 06 September 2024
Arab News
RIYADH: Saudi Arabia’s Ministry of Tourism, represented by the General Administration of Institutional Communication, won the Sharjah Government Communication Award 2024 for the best integrated communication system at the 13th International Government Communication Forum, the Saudi Press Agency reported.
The award recognises the ministry’s media campaign, which coincided with Saudi Arabia’s achievement of welcoming more than 100 million domestic and foreign tourists in 2023, as certified by the United Nations World Tourism Organization and the World Travel and Tourism Council.
The award in its 11th year had the most significant number of participants since its inception, with more than 3,800 Arab and international submissions from 44 countries, an increase of 230 percent compared with the previous year.
HIGHLIGHT
The media campaign launched by the Ministry of Tourism contributed to enhancing international interest in the Kingdom as a global tourist destination.
There were 1,129 files accepted and the shortlist featured 46 nominees.
The media campaign launched by the Ministry of Tourism contributed to enhancing international interest in the Kingdom as a global tourist destination.
It highlighted its cultural significance, geographical diversity and natural beauty and confirmed its readiness to receive tourists in record numbers.
The campaign results position the Kingdom as being open to the world and a primary destination for tourists and investors.
Majed Al-Hamdan, director-general of institutional communication at the Ministry of Tourism, said: “This campaign is not just about announcing numbers. It aims to tell stories about our culture and heritage and show that we are ready to welcome the world. With millions of tourists visiting, this award is a testament to our growth and remarkable progress in the tourism sector and our emergence as a key player on the global stage.”
He pointed out that the support of Tourism Minister Ahmed Al-Khateeb significantly influenced the implementation of a comprehensive communication campaign that highlighted Saudi capabilities in mobilizing major local, regional and international media to convey that the Kingdom welcomes tourists from all over the world.
The media campaign achieved great success with a total reach of nearly 80 million across social media platforms, in addition to high views and interactions and widespread circulation in international media.
It also succeeded in highlighting the economic and social returns generated by tourism, such as creating jobs, cultural exchange and economic diversification as envisioned in Vision 2030.
SGCA recognizes innovative and effective communication strategies that promote transparency, trust and positive societal outcomes.
Syria interim president arrives in Saudi Arabia for first foreign visit
The president is accompanied by the country’s foreign minister, Asaad Hassan Al-Shibani
Updated 9 min 24 sec ago
Arab News
DUBAI: Syria’s transitional President Ahmed Al-Sharaa arrived in Saudi Arabia on Sunday in his first foreign trip since he assumed power, local media has reported.
Syrian state news agency Sana earlier reported the president was accompanied by the country’s foreign minister, Asaad Hassan Al-Shibani.
Al-Sharaa will meet Saudi Crown Prince Mohammed bin Salman in Riyadh, SANA reported.
A picture posted on X by the Syrian presidency showed Al-Sharaa and his foreign minister en-route to Saudi Arabia.
Al-Sharaa has been appointed Syria’s interim president, almost two months after his group helped topple Bashar Al-Assad.
Last month, Saudi Foreign Minister Faisal bin Farhan has visited Damascus and said the kingdom was engaged in talks with Europe and the US to help lift economic sanctions imposed on Syria that had decimated its economy.
KSrelief’s humanitarian and relief efforts continue
Updated 02 February 2025
Arab News
RIYADH: The King Salman Humanitarian Aid and Relief Center’s (KSrelief) humanitarian and relief efforts continue with the distribution of food, hygiene supplies as well as the provision of emergency transport services.
In in Ma’arrat Misrin of Syria’s Idlib Governorate, KSrelief handed out 672 food boxes and 672 hygiene kits as part of the second phase of the food aid and hygiene kit distribution project for populations affected by the earthquake in 2025.
In Lebanon’s Akkar Governorate and Miniyeh district, the aid agency during the past week distributed 175,000 bags of bread to Syrian and Palestinian refugees as well as residents of host communities. The initiative was part of the fourth phase of Al-Amal Charitable Bakery Project in the country.
In the Battagram and Buner districts of Khyber Pakhtunkhwa province, as well as the Sukkur district in Sindh province of Pakistan, 2,160 food packages were given to families in flood-affected areas as part of the Food Security Support Project 2025
Meanwhile, KSrelief delivered 125 tonnes of dates to Sudan as a gift from the Kingdom.
In north Lebanon, the KSrelief-funded ambulance service of Subul Al-Salam Social Association in the Miniyeh district carried out 61 missions during the past week, including transporting patients to and from hospitals and treating burn injuries.
The increase in the number of participating women camel riders has also contributed to a rise in the prizes
Updated 02 February 2025
Arab News
RIYADH: The number of women taking part in camel racing at the Custodian of the Two Holy Mosques Camel Festival this year has doubled compared to 2024, reported the Saudi Press Agency.
The increase has led the organizing committee to add a second race which includes 18 Saudi female camel riders.
Organized by the Saudi Camel Federation, the festival’s second edition kicked off on Jan. 27 at the Janadriyah Camel Race Track in Riyadh. It will end on Wednesday, Feb. 5 with total prize money of more than SR70 million ($18.7 million) awarded.
During last year’s festival, 15 female camel riders competed, representing Britain, France, Germany, Iran, Jordan, Oman, Saudi Arabia, the UAE and Yemen.
This year has seen 30 female riders from 12 countries take part: Algeria, Bahrain, Britain, France, Germany, Oman, Poland, Saudi Arabia, Switzerland, the UAE, US and Yemen.
The increase has contributed to a rise in the prize pot, with the first-placed female rider receiving SR60,000.
Multidisciplinary art residency captures spirit of Jeddah’s Al-Balad
Bait Shouaib Residency brings together diverse creatives to reflect on ‘movement’ in historic district
Updated 01 February 2025
Afshan Aziz
JEDDAH: Athr Foundation’s Bait Shouaib Arts Residency in Al-Balad district brought together a filmmaker, curator and two artists, fostering interdisciplinary collaboration over an eight-week program.
The Moving Narratives cycle explored the theme of movement through diverse lenses and transformed the historic Bait Shouaib into an active participant in the creative process.
The exhibition, which was open last month as part of this year’s Islamic Arts Biennale, welcomed visitors to witness interpretations of Jeddah’s cultural and historical essence through contemporary art.
Residency director and senior program manager at Athr Foundation, Ibrahim Romman, highlighted the program’s impact and told Arab News: “Each resident’s exploration of ‘movement’ became an invitation to reflect on how stories, spaces and identities shift and intersect.
“Together, their work offered a richly layered response to the theme, presenting interdisciplinary perspectives that bridged the historical with the contemporary.”
Sudanese artist Rund Alarabi has created a poetic video installation bridging the cultural and architectural legacies of the port cities of Jeddah and Suakin, Sudan.
Her project delves into the undocumented and intangible aspects of collective memory. She told Arab News: “Living between Frankfurt, Khartoum and Jeddah has fed my practice with various materials and unraveled new ways of misunderstanding. This has led me to question what I consider to be given and rethink my understanding of global and local consensus.”
Featuring sensory elements such as soundscapes composed of everyday cooking utensils, her installation forges an intimate connection to cultural memory. “Sound and moving images act as vessels that challenge our understanding of reality. They highlight overlooked aspects of our existence by infiltrating beyond our preconceived assumptions,” she said.
Filmmaker Nada Al-Mojadedi drew inspiration from Hejazi folklore to craft an immersive narrative that seamlessly blends performance, textiles and moving images. Her dual-room installation transformed her studio into a theatrical set, inviting visitors to journey through time.
Al-Mojadedi explained: “I wanted to blur the lines between performer and observer, offering an intimate reflection on identity and memory.”
Speaking about her approach to the theme, she added: “For me, movement transcends the physical; it embodies the unseen — a constant, evolving force of imagination, a ‘quantum dance’ through time and space. This concept guided my exploration of Hejazi folklore, where I intertwined heritage with newly crafted urban legends.
“Immersing myself in Al-Balad’s vibrant life and stories, and inspired by my connection to Bait Shouaib and a visiting butterfly, I created Haleema, a Hejazi urban legend inspired by the untold stories of women who once lived in these spaces.”
Reflecting on her creative process, Al-Mojadedi said: “My work layers the personal with the performative, reimagining space as both a site of storytelling and an active participant in the narrative. Being part of this residency was an enriching experience that allowed us to delve into the dynamic cultural tapestry of Al-Balad and contribute our individual narratives to its enduring story.”
Similarly, another artist, Nhat Q. Vo, a Vietnamese curator and cultural worker, explored the transient histories of Jeddah’s migrant worker communities, centering his project around Al-Shafi’i Mosque, a hub of cultural exchange.
“When I arrived in Al-Balad, I was drawn to its physical environment and the untold stories of the laborers who sustain Historic Jeddah. At first, the language barrier made it difficult to connect, but my discovery of Al-Shafi’i Mosque changed everything.
“The sight of people gathering for iftar, united by faith despite their differences, inspired me to represent their stories through their shared rituals rather than words.”
Speaking about how architecture informed his creative approach, he said: “Architecture became a vessel for these narratives, a place where diverse communities converge. Using over 70 meters of fabric to replace the plastic sufra at the mosque, I allowed the material to absorb the traces of shared meals and human connection.
“The fabric, marked by food crumbs, oil stains and creases, became a tangible record of collective memory. For me, the real inspiration comes from the people whose lives and routines shape the rich tapestry of these spaces.”
Riyadh-based artist and architect, Hayfa Algwaiz, has created a site-specific mobile installation in Bait Shouaib’s stairwell, or minwar, exploring the interplay between movement, space and architectural elements.
Activating the stairwell as a dynamic participant in her narrative, she said: “The subtle movement of the mobile mirrored the ephemeral qualities of light, air and transition experienced in Al-Balad. By focusing on a single element, I was able to honor the historic significance of the space while introducing contemporary artistic interpretations.”
Elaborating on her approach, she said: “As an artist and architect, I strive to bridge the past and the present by focusing on elements that connect them, such as the framed openings in historic structures like Bait Shouaib. These openings, adorned with intricate ornamentation, are constants that I deconstruct and reconstruct to reflect our contemporary times.
“In Saudi Arabia’s rapidly changing urban landscape, I aim to spark a dialogue around what should be preserved and what can evolve. By reinterpreting traditional materials, spatial layouts and ornamentation into modern expressions, I hope to honor our cultural identity while embracing the future.”
Animated by natural airflow, her installation reflects the residency’s ethos of bridging tradition with innovation.
“Architecture has the potential to transform into a living, breathing entity, and I sought to capture that essence,” she said.
Saudi ambassador meets member of Mauritius National Assembly
They discussed bilateral relations and ways to enhance them, as well as other topics of common interest
Updated 01 February 2025
Arab News
PORT LOUIS: Saudi Ambassador to Mauritius Fayez bin Meshal Al-Temyat recently met with Rubna Daureeawo, member of the Mauritius National Assembly, according to a post on the Saudi embassy’s account on X.
During the meeting, they discussed bilateral relations and ways to enhance them, as well as other topics of common interest.
In a separate meeting, Al-Temyat met with Shirin Aumeeruddy-Cziffra, speaker of the national assembly, and discussed relations between Saudi Arabia and Mauritius and ways to strengthen them.